When participating in other Beyond The Reef.org activities, such as entering a contest or sweepstake, registering for programs, or participating in a survey, or when you contact Beyond The Reef.org with a question or concern, we may ask you to provide your name, physical address, phone number, e-mail address and other information about yourself and your pets to administer the activity and deliver Marketing Communications to you.

We may be required to disclose your personal information for legal reasons, such as in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may release certain personal information when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and Beyond The Reef.org. We may also release personal information in the event of a corporate sale, merger, reorganization, dissolution or similar event. We will require such parties to treat your personal information in accordance with our Policy and to use and disclose your personal information solely for the purposes for which it was collected.

GENERAL INFORMATION ABOUT OUR SITE AND THE INTERNET
Our Site uses Web technologies to gather navigational information about our Site and its technical efficiencies and services, such as time to connect to our Site and download pages. This information allows us to see which areas of our Site are most visited and helps improve our understanding of our customers' Site experiences. This practice also helps us improve the quality of online shopping experiences by recognizing and delivering more of the features, services and products our visitors prefer. In the process of gathering navigational information, non-personally identifiable information may be collected, such as domain type, Web browser version, service provider, and IP address, which will provide information about a visitor's use of our Site, like the time of a visitor's last visit to a Site page.

Our Site uses "cookie" technology.
A "cookie" is a small data file that a Website may send to your Web browser and store on your hard drive. Our Site uses cookies to simulate a continuous connection-cookies let us "remember" information about your preferences and session and allow you to move within areas of our Site without reintroducing yourself. No personally identifiable information is stored in these cookies.

You may choose to set your Web browser to not accept cookies. If your cookies are disabled, you can still view our site.

Our Site server may automatically collect the address of the Website that you came from before visiting our Site, which Web browser you used to view our Site, and any search terms you have entered on our Site. Our Site may also use other technologies to track pages of our Site viewed by visitors, commonly referred to as "tracer tags". This non-identifiable "click-stream" data helps us understand how visitors use our Site. "Click-stream" is the sequence of clicks or pages requested as a visitor explores a Website.
As a convenience to you, Beyond The Reef.org provides links from its Site to third-party Websites. Inclusion of these links does not imply Beyond The Reef.org's endorsement of other companies, their Websites, or their products and services. This Policy does not apply to other Websites that may be accessible through our Site, including third-party sites that display the Beyond The Reef.org trademarks or otherwise promote Beyond The Reef.org's products and services. We encourage you to read the privacy policies of those other sites and third parties to learn how they collect and use information about you.

CHILDREN
The safety of children is very important to us. Consequently, Beyond The Reef.org does not knowingly or intentionally collect information from persons under 13 years of age without parental consent. If you are under 13 and wish to provide personal information, ask a parent or guardian for assistance. Beyond The Reef.org cannot prohibit minors from visiting our Site and must rely on parents and guardians to decide which materials are appropriate for children under 13.

QUESTIONS OR CONCERNS
To report any known or suspected privacy or security breaches, or to submit privacy-related questions or complaints, please contact us in one of the following ways and we will respond within five (10) business days of receipt of your inquiry.

1. E-mail: emailus@beyondthereef.org

2. Regular Mail:
Beyond The Reef
205 West Golf Road
Schaumburg, Illinois 60195
In The Schaumburg Marketplace

3. Phone:
847-885-REEF(7333) - Fax 847-885-6277

Please be sure to include your full name, address, phone number, and e-mail address (if applicable), and specifically describe your concern so that it may be appropriately addressed.

CHANGES/UPDATES TO THIS POLICY
Because our Site and stores will continue to implement new technologies and improve the services we provide, this Policy is subject to change. If there are significant changes or additions to this Policy, we will identify those changes below and/or in other communicative formats to keep you informed of any new information and procedures that may change the way we collect, use, or handle your personal information. If we change our information handling practices or this Policy in such a way that your personal information may be used or shared in a different manner, we will give you the opportunity to "opt-out" of having your information used or shared in that new way.

To help you track significant changes to our Policy, a history of those changes will be noted here, beginning with changes published after March 27, 2006, our last revision date.